Growth Development Associates, Inc.

Case Study: Moving from Face to Face to Classroom

Project:
Sales Training Courses

SCORM Version:
2004

Services Provided:
Instructional Design, Course Development

Products Used:
Thinking Cap LCMS, Thinking Cap LMS

Growth Development Associates are a US face to face sales training company. They have a fully developed sales training course that provides face-to-face training, accompanied by some print materials. Increasingly GDA is urged by their clients to provide this service online.

SLA provided instructional design services and used ThinkingCap LCMS to create a complete sales training program online, delivered on ThinkingCap LMS. This program was therefore SCORM compliant – version 2004.

We used video “Hooks” to capture learner interest and investigate real-life problem situations:

We also used Narrators to provide coaching, which is a cornerstone of the GDA approach:

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